DevTools · Data Platforms · 11–50 · Europe #b018_19

Context

We build an open-source business intelligence tool that lets analytics engineers define metrics as code and share dashboards across their company.

Industry

DevTools & Software · Data Platforms

Size

11–50 employees

Region

Europe

Tools budget

under $1K per month

Needs

CRM & revenue operations. We are building our first go-to-market team and need tooling that connects product usage to sales follow-up.

Today: gtm engineer wires enrichment, workflow automation and outreach sequences for a small sales team · Urgency: this year

Internal AI agents & automation. Our small operations team wants to automate routine admin so people can focus on customers.

Today: operations associate keeps routine admin and reporting running with light scripts and assistants · Urgency: this year

SOC 2 / ISO 27001 automation. Larger customers will not connect their warehouse until we provide a current security attestation.

Today: customer security checks answered from a public security page by engineers · Urgency: later

Who decides

ceo founder · founder led

Expects from suppliers

Self-serve and quick to try; Startup pricing; Works with product analytics data

Not a fit

Long annual enterprise contracts

Stack

data warehouse: cloud, CRM in place, CI/CD pipeline in place

Buying triggers

rapid team growth, AI adoption push