DevTools · B2B SaaS Apps · 50–200 · Europe #b024_06

Context

We sell sales outreach automation to small sales teams and agencies. Our platform sends large volumes of personalised email and multichannel sequences.

Industry

DevTools & Software · B2B SaaS Apps

Size

50–200 employees

Region

Europe

Tools budget

$1K–5K per month

Needs

Privacy & data protection (GDPR/HIPAA). Outbound prospecting draws privacy complaints, and handling recipient deletion requests across tools is still manual.

Today: EEA-only hosting, a standard processor agreement and a privacy inbox handling deletion requests · Urgency: now

SOC 2 / ISO 27001 automation. Larger buyers now demand attestations, and keeping our controls audit-ready strains a lean ops group.

Today: an annual attestation listed on a public trust page, kept by a lean security function · Urgency: this year

Who decides

ceo founder · team trial

Expects from suppliers

Automated handling of data subject requests; European hosting only; Pricing that suits a mid-sized startup

Not a fit

Vendors storing data outside Europe; Tools that need weeks of integration

Stack

on-prem / private cloud, CRM in place

Buying triggers

regulatory change, upcoming audit or certification