Healthtech · Digital Care · 50–200 · Europe #b026_16

Context

We offer preventive health checks including blood tests and imaging, booked online and reviewed by licensed doctors, for individuals and employers in a Nordic market.

Industry

Healthtech · Digital Care

Size

50–200 employees

Region

Europe

Tools budget

$1K–5K per month

Needs

Data pipelines & integration. Results arrive from several partner laboratories and imaging sites in different formats that we must harmonise before doctors review.

Today: results from partner laboratories arrive in different layouts and a small team reconciles them · Urgency: this year

CRM & revenue operations. We sell both to consumers and to employers, and our pipeline for corporate deals lives in disconnected tools.

Today: email campaigns and newsletters run by marketing with a lightweight mailing setup · Urgency: now

Who decides

head of data · team trial

Expects from suppliers

Lab result integration experience; Simple business sales tooling; Nordic data hosting

Not a fit

Hospital-grade enterprise suites; Tools needing heavy customisation

Stack

cloud: AWS-class hyperscaler, CRM in place

Buying triggers

new market or product launch, tool consolidation